Buchanan’s Whisky Presents
J Balvin’s Energía Tour
J Balvin’s Highly-Anticipated 2017 U.S. Tour Will See The Groundbreaking Global Reggaeton Ambassador Perform Across The Country Making A Stop At Microsoft Theater On October 8th
Hailing from Medellin, Colombia, José Álvaro Osorio Balvin- better known to a legion of global fans as J BALVIN- has been praised by Billboard as “the biggest breakout act Latin music has seen in many years.” With a distinctive style all his own that pays reverence to the first-wave of Reggaeton stars from a decade ago, but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling Urban music back to the forefront of Latin music worldwide. J Balvin will be making a stop at Microsoft Theater on October 8th.
Between his game-changing major-label debut album LA FAMILA, it’s expanded B-sides collection, and global smash hit successor ENERGIA, J Balvin has quickly notched seven #1 Latin singles, more than 40 million social media followers, and over 5 billion total YouTube views. J Balvin’s “Ay Vamos” became the very first Latin-Urban track to exceed 1 billion views, while it’s follow-up “Ginza” was recently recognized by Guinness World Records for “The longest stay at No.1 on Billboard’s Hot Latin Songs chart ever by a single artist.” (22 weeks). Upon its release, the ENERGIA album debuted at #1 on the iTunes charts in 16 different countries and went on to chart as the #1 Most Consumed Latin album of the year for 2016. In conjunction with the album’s release, the New York Times¸ declared J Balvin as “Reggaeton’s New Global ambassador”, while Fader, in it’s first-ever bilingual cover profile, hailed J Balvin as “Reggaeton’s answer to Drake or Kanye West.”
Now, following the very successful “Es Nuestro Momento” (It’s Our Time) campaign, Buchanan’s Whisky is thrilled to continue its relationship with J Balvin by supporting his upcoming Energía Tour- which will see the multi-platinum star perform across the country this September and October in tandem with Hispanic Heritage Month.
“Few artists have made a bigger impact on Latin pop in recent years than J Balvin – Rolling Stone
“J Balvin [is] the face of modern Reggaeton, [and] his electric Energîa is a record that renders that claim an understatement. Balvin’s music strikes an uncommon balance between old sounds and new subject matter… Balvin, knows that energy transcends language.” – Pitchfork
“J Balvin is a world ambassador of style… When fashion and music merge, J Balvin happens. His style has traveled all over the globe and today, he has many followers who not only play his songs but emulate the way he’s dressed… an artist willing to break paradigms and stereotypes”– Esquire
Buchanan’s Blended Scotch Whisky is the ultimate choice for those who are working hard to follow their dreams and who enjoy sharing their success with others. The Buchanan’s brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The Buchanan’s Portfolio features four award-winning marques, including Buchanan’s 12 year old DeLuxe, Buchanan’s Master, Buchanan’s 18 year old Special Reserve and Buchanan’s Red Seal. Buchanan’s recently launched a fully integrated campaign called Es Nuestro Momento, which represents the celebration of Hispanic culture and recognition of the continued achievements of the Hispanic community. The campaign features global Latin music superstar J Balvin.